Google had found an exciting opportunity within mobile search to create new experiences between consumers and brands. Searches that tapped into a consumer need for instant information - we call these Micro-Moments. We wanted to introduce Micro-Moments to CMOs at Advertising Week and show them that mobile search held a wealth of opportunities for targeted ad campaigns. So we created a personalized experience that not only showed them but made them part of the experiment. 

Teaming up with two major brands we targeted Micro-Moments we knew attendees would have; searching for things to do around the conference, and coffee nearby. Introducing Airbnb's Hosted Walks and Dunkin' Donuts, Time to Coffee.