With the launch of their new strategic creative platform, Häagen-Dazs wanted to inspire people to slow down and savor the moment, starting with advertising’s biggest stage ––the Super Bowl. So what did we do? Flipped the fastest movie franchise in history, The Fast and the Furious. Our Super Bowl campaign, “Not So Fast, Not So Furious,” led audiences to believe they were getting yet another installment in the fast world, only to pump the breaks and slow things down with an ice cream cruise. Directed by legend Lance Acord, we collaborated with the franchise, creating a cinematic teaser campaign that helped build up to the game day misdirect. That’s Dazs.
TEASERS // The campaign kicked off with a series of teasers that got people thinking –– who is that behind the wheel, and what could they possibly want with Häagen-Dazs?
