Poshmark wanted to transform its brand perception from a fashion garage sale into a style engine for inspiration and discovery. Luckily, with 700,000+ new listings added every day, Poshmark is truly the world’s biggest closet and an ever-expanding universe where you can explore infinite versions of yourself.

To bring Poshmark’s first campaign to life, we dreamed up a world bursting with mixed-media magic. Handcrafted stop-motion, 2D animation, and highly stylized CGI collide to take audiences on a journey that feels like a Y2K Alice in Wonderland dropped into a playful fusion of Monsters, Inc. and Michel Gondry.