Whether it’s running, sniffing, eating, playing, or loving hard… dogs are obsessed with life. And Ollie is just as obsessed with dogs. That obsession shows up in everything the brand does–from expertly-crafted fresh food, to custom feeding guides, to unlimited Health Check-Ins. Feed the Obsession™ celebrates a IYKYK habits of the dog-obsessed (yes, even the wacky, slightly neurotic ones). We launched the brand platform with an entire suite of assets–from a new identity system including design and photography, to a family of films that feature the truly dog-obsessed. Directed by Josephine Cardoni. Photographed by Michael Stone.